Ah, the long call. The conversations when you talk about your week, ups and downs, and then realize 45 min has passed, you're out of time, and didn't accomplish anything?Happens to everyone.
I find that two things work well to incentivize people to be personal, sure, but also accomplish what you need to while not running out of time.
First and foremost is the agenda. Go ahead and let it be known what you're going to be talking about and what you need to accomplish before you get on the call. Try and do it by email the day before. Then recap it again right when you're getting the call underway. Keep your goals in front.
The next best help is setting an end time. Go ahead and set the end time for your call when you're scheduling it - "I can talk at 3:00 and will have until 3:45". That way everyone on the call knows when the chit chat has to end and you need to get down to business.
*And side-note - anything over a 1 hr call is pretty ineffective. People will start waning after an hr and do other tasks while on the call. Keep it at an hour or shorter.
Don't get me wrong, chit chat is good, but it just has to know its limits.

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