Full Circle

Companies spending less is definitely having its ripple effects across the business world. Its unfortunate, but a lot of the lessons being learned right now are things we just don't consider when all is well and the cash is flowing.

When business is good and demand is high, we all have a tendency to act like customers are privileged to have our time. But when the reverse is true, we suddenly become the ones wanting the time and attention.

No matter how busy we may think we are, we always need the work, and none of us are above certain projects, clients, size or scale of projects.

Bottom line: we need our customers. We need to treat them like we are the privileged ones. It shouldn't matter how busy or slow we may be. Resist the stress-induced, "I don't have time for this" and the fear-induced, "I'm desperate for work" extremes.