Turn Into the Spin

Reaction is natural. Similar to driving on ice - when you slide out of control your immediate response is to correct the spin. But as we all learned in Driver's Ed, that only makes the spin worse. The right response is to do what feels insane at the time - turn into the spin.

With the economy taking its steady dip, we're seeing reactions more and more as managers...

You fear losing clients you have, so you try and protect those relationships by amping up the face-time; you worry about money, so you cut back on spending in areas you consider "non-essential" to making your business run; you get desperate in your approaches to drumming up new work and start the cold calling - you get the idea...we react.

Slowly, this reactionary mindset works its way down into our actions to a point where we start to look and sound kind of pathetic. Whether psychological or not, this does effect people's desire to do work with us. Not to mention, cutting on spending can often mean cutting back on things that are actually generating profit in the long-term.

Its not easy, but we've got to fight against our desire to react, even if its just in our mindset. It'll not only help us make better decisions, it'll also separate us from the pack.