Going back to the Rule of 3...As consumers, we're almost always focused on one of three characteristics in our buying decisions: Quality, Time, or Price. Its rare when we can find an instance that all three of these are equally catered to.
A colleague of mine saw this sign the other day that re-iterated the point.
I would go one step further and argue that its unlikely for two of the three to exist in equal measure. Your company will probably focus on one more than the other two. And by focus, I don't mean words, I mean results. McDonalds may say they produce quality food, but at the end of the day people go there first for price, then for time, and last for quality. On the other hand, most people go to Whole Foods first for their quality - with their pricing and speed a distant 2nd and 3rd.
Don't try and sell yourself and/or your company as producer of all three. Focus on one and speak to your strengths.
Accept you are one of the three, weave it into everything you do, and be unapologetic about it.
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