Simple Things Matter

Its often the little things that can be the most bothersome or even the most enjoyable about an experience.

Here's an example that came to mind the other day - email addresses. Make it easy on people. Don't put your last name in your email address. No one cares if you're Tom Jones: tom.jones@icouldcareless.com. You should just be tom@. Its easier for other people to remember your first name only. If you're one of two Tom's at your office, simply make a slight change: tomj@...

Client-centric decisions aren't automatic, so stop and consider before you act as a MM.