Details are the Difference Maker

The other day I was in a Chick-fil-A in Decatur (where I live), and was amazed by the way they had stacked up the ketchup packets, sauce containers, straws, and all the items in the condiment section. They were in perfect stacks. It was hundreds and hundreds of tiny packets of salt and pepper and all kinds of other things - all uniform. We're talking easily some thousands of individual items. That's a lot of work, when you think of all the customers taking those packets out of the bins every few minutes of every day.

As MMs, our jobs are filled with lots and lots of details. Details that all have to be captured, organized, remembered, communicated, and on and on. Great attention to detail can be the difference between someone saying you did "good" job and someone saying you did an "incredible" job.

Be aware of the details, pay attention to them, take notes about them, remind them to others, and ultimately see that they are acted upon. Make it your goal to see that nothing slips through the cracks.

Here's an immediate application - start making all your scheduled calls at least 1 minute before you told someone you'd call them. Do this every time you talk to them for a month and see what happens.