Jun 17, 2008

Objective Decisions

I was meeting with a client today, talking about a project I'm in the midst of working on with them. They were expressing some of the internal frustrations they are experiencing as two of their employees are disagreeing on how to approach the same portion of the project. Both opinions were totally valid, but both focused on competing priorities.

My advice to my client was advice that I am also taking to heart myself - what's ultimately best for the business? Not who is right, or what do we "like" more, or what sounds the best - but what will actually generate more leads and more revenue? What fits more within their niche? What aligns with their goals?

Be objective, both in your advice, your decisions, and help your clients to do the same. It will help make sure that a year from now when you look back on your decision (or when your client looks back on their decision), you'll appreciate that it was more than just an emotional reaction.

2 comments:

Craig said...

how did the story end with your client?

Dustin Britt said...

She felt that she had a better understanding on how to frame her conversation with the opposing co-worker. But the verdict is still out on the outcome...they are meeting later this week.