Reputation is worth more than Revenue

Money is always a motivator. But letting it drive how you make your decisions will cost you in the long-run.

No matter if someone is a "big" client (i.e. big revenue generator) or a "small" client (i.e. you don't get to send them as large a bill for your services) treat them the same. Everyone spreads the news about services they love and especially those they hate.

You'll be surprised to find that a "smaller" client can end up referring you a good amount of business. And if you treated them like they were small and didn't matter, good luck convincing them that you matter enough to refer business your way.

A "smaller" client may even end up being the connector for your next job.

Its simple, but it makes a huge difference. The Golden Rule actually does matter.