New vs Old Customers

New is always exciting. Starting off a new project with a new customer always seems to be full of more energy. Its a new opportunity to make a fresh impression - a blank slate. Existing customers, old customers, just don't seem to hold the same allure. If you're like me, you've probably made some mistakes with them in the past, let them down, maybe they've frustrated you, and as a result, its really tempting to believe that the impact you can have with them is seemingly less significant (or even just less appealing).

And while it is true that new customers may be a blank slate, your existing customers are just as important, if not even more so. I think the greater focus on new customers is many times a trickle down effect from sales - wanting make that first big impression. But don't let this tip the scales. Stand firm and continue to figure out how to solve your existing customers' problems in new ways. Don't take them for granted. Your reputation is riding on all your customers opinions - new and old alike.